the usual neXt

Transform technology from a barrier into a bridge toward authentic human experiences

The Central Paradigm

the usual neXt solves the digital era paradox: using advanced technologies to reconnect people to real life, countering the digital isolation that particularly affects Generations Z and Alpha.

The Integrated Vision operates on three levels:

🤝 1. SOCIAL

Healing Digital Isolation

  • • Combat youth digital isolation (49.4% of Italian young people aged 18-25 suffer from anxiety/depression)
  • • Transform technological dependency into authentic professional growth opportunities
  • • Create ecosystems where technology facilitates rather than replaces human connections

🎯 2. PROFESSIONAL

Democratizing Artistic Access

  • • Overcome geographical and economic barriers in Italian artistic education (only 3 recognized national academies)
  • • Offer concrete pathways from youth creativity to professional opportunities
  • • Build the first meritocratic ecosystem for young talents

🚀 3. TECHNOLOGICAL

Innovation with Purpose

  • • Pioneer the world's first integrated solution that uses immersive technologies (AI, IoT, fulldome) to create authentic real-world experiences
  • • Demonstrate that cutting-edge tech can enhance rather than diminish human authenticity

The Ecosystem Vision

Through three synergistic brands (Luna Dolph as digital mentor, Tholus Dome as physical experience spaces, Evenhubs as expertise amplifier), create a self-sustaining cycle where:

📚

Technology educates young people about authentic living

🏛️

Physical spaces materialize digital relationships into real networking

💼

Professional opportunities reward authentic engagement over superficial metrics

Ultimate Impact

"Use technology as a catalyst for real experiences, not as a substitute for them"

Creating a cultural movement that puts authentic human experience at the center while leveraging innovation as a tool for personal and social growth.

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