the usual neXt promotes emerging artists and their territories using technological innovation.

We invite you to know the artists. They are great people, full of ideas and passions. And to know their territories, because only the travel, the active presence in the world, can make us grow.

Starting from Virtual Reality, getting eyes on Augmented Reality, Volumetric Videos, Motion Capture technologies and future techs, we want you to enjoy being entertained.

What is real? And what is not? This is a matter of philosophical debate, especially now that digital experiences are becoming increasingly hard to distinguish from real-life experiences.

But we love the true real. The Real Reality. That’s why our mission is to use technology to encourage public partecipation to real events.