{"name":"Soma Reale","facts_pack_version":"1.0","last_reviewed":"2026-08-31","locale":"en-CH","market":"Switzerland","currency":"CHF","canonical_url":"https://www.theusualnext.com/en-ch/soma-reale","facts_json_url":"https://www.theusualnext.com/en-ch/soma-reale-facts.json","facts_markdown_url":"https://www.theusualnext.com/en-ch/soma-reale-facts.md","provider":{"name":"the usual neXt","url":"https://www.theusualnext.com","schema_id":"https://www.theusualnext.com#organization"},"editorial_responsibility":{"author":"Dario Riccio","reviewer":"Dario Riccio","role":"CEO and co-founder of the usual neXt","profile_url":"https://www.theusualnext.com/en-ch/company/dario-riccio","schema_id":"https://www.theusualnext.com#dario-riccio"},"definition":"The guest enters without a headset, leaves their phone and distractions outside, and follows a session designed to move away from the pace of the day. Soma Reale can be used before or during a treatment, or as a standalone relaxation experience.","category":"Immersive environment for hotels, resorts and spas","intended_use":"Hotels, resorts, destination spas and wellness properties that want to turn an existing room or a dedicated outdoor site into a staff-operated immersive service.","commercial_status":{"status":"Active commercial offer. The Lighthouse Installation programme documents the first Soma Reale Room with an agreed baseline and 30/90-day reviews.","installation_program":"The first Soma Reale Room will open in a property with an active wellness service.","measurement":"Baseline and 30- and 90-day reviews measure sessions, occupancy, net revenue, staff time, uptime, support and aggregated feedback."},"configurations":[{"name":"Soma Reale Room","starting_price":{"amount":14900,"currency":"CHF","tax_included":false},"space":{"minimum_area_m2":12,"ideal_area_m2":{"min":15,"max":18}},"capacity_people":{"min":1,"max":3},"session_minutes":[12,20,25],"lounge_cycle_minutes":{"min":45,"max":60},"included":["Base-configuration design","Immersive shell and surfaces","Multi-projection, sound and lighting","Up to 3 coordinated loungers","TholusOS and 5 initial programmes","Installation, calibration and training"],"site_specific":["Building, electrical or acoustic works","Inadequate blackout or climate control","Network, finishes or access upgrades","Transport, travel and accommodation","Signature content and customisation"]},{"name":"Soma Reale Dome 6","starting_price":{"amount":29900,"currency":"CHF","tax_included":false},"space":{"diameter_m":6,"gross_area_m2":28.3,"indicative_site_m":{"width":8,"depth":8}},"capacity_people":{"min":4,"max":6},"included":["Base six-metre dome and inner surface","Vestibule and immersive system","Sound, lighting and 6 loungers","TholusOS and 5 initial programmes","Installation, calibration and training"],"site_specific":["Foundation or platform and local engineering","Permits and approvals","Site climate control and connections","External works and access","Transport, travel and accommodation"]}],"operating_modes":[{"name":"Soma Session","description":"Individual, couple or small-group appointments of 12, 20 or 25 minutes with private access and an automated sequence."},{"name":"Soma Lounge","description":"45–60 minute ambient cycles, continuous landscapes and simple access before or after treatments."}],"initial_programmes":[{"name":"Soma Ambient","description":"A 45–60 minute continuous cycle for Lounge mode."},{"name":"Soma Arrival","description":"A 12-minute session before a massage, treatment or wellness activity."},{"name":"Soma Reset","description":"A 20-minute main session with entry, immersion and return."},{"name":"Soma Guided","description":"A 20-minute session with breathing, progressive muscle relaxation or guided imagery."},{"name":"Soma Evening","description":"A 25-minute session with softer scenes and a gradual return."}],"delivery_system":[{"name":"Soma Reale","scope":"Immersive environment, projection, sound, light, seating, TholusOS, initial programmes, installation, calibration, commissioning and training."},{"name":"Activation","scope":"Service format, duration, initial price, booking, reception script, staff routine and opening plan."},{"name":"Measurement","scope":"Baseline, sessions, occupancy, net revenue, contribution, staff time, uptime, support and aggregated feedback."}],"measurement":{"baseline":"Existing guest flow, available capacity, comparable services, price, costs, staff time and current room use.","operational_metrics":["sessions","occupancy","net revenue","contribution","staff time","uptime","support","aggregated feedback"],"review_points_days":[30,90],"principle":"Operational and economic results are measured on the actual property; the model separates observed data, assumptions and comparisons."},"evidence":{"adjacent_delivery_experience":"the usual neXt has designed and installed immersive domes, multi-projection environments and video mapping. These projects document practical expertise in structures, optics, audiovisual direction, software, assembly, calibration and commissioning: the same technical disciplines used in Soma Reale.","wellness_boundary":"Soma Reale is a wellness experience designed for relaxation; it is not a medical device or healthcare treatment.","claim_boundary":"Sources inform the design and measurement method. They do not demonstrate clinical effects or property-specific commercial outcomes for Soma Reale.","sources":[{"name":"Fan and Baharum (2024) — Digital nature and actual nature for stress reduction: systematic review and meta-analysis","url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC11426060/","type":"ScholarlyArticle"},{"name":"Li et al. (2023) — Immersion in a simulated natural environment: systematic review and meta-analysis","url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC9869155/","type":"ScholarlyArticle"},{"name":"Berto (2016) — Attention Restoration Theory: systematic review","url":"https://doi.org/10.1080/10937404.2016.1196155","type":"ScholarlyArticle"},{"name":"Toussaint et al. (2021) — Progressive muscle relaxation, breathing and guided imagery: randomised comparison","url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC8272667/","type":"ScholarlyArticle"},{"name":"Saskovets et al. (2025) — Sound interventions and the adult stress response: scoping review","url":"https://pubmed.ncbi.nlm.nih.gov/40127440/","type":"ScholarlyArticle"},{"name":"Bartel et al. (2022) — Low-frequency sound, HRV and perceived stress: randomised crossover study","url":"https://pubmed.ncbi.nlm.nih.gov/35742075/","type":"ScholarlyArticle"},{"name":"CBRE — The Role of Hotel Spa Departments","url":"https://www.cbre.com/insights/articles/the-role-of-hotel-spa-departments","type":"Report"},{"name":"ISO 10004:2018 — Quality management — Customer satisfaction","url":"https://www.iso.org/standard/71582.html","type":"DigitalDocument"},{"name":"European Commission — GDPR principles","url":"https://commission.europa.eu/law/law-topic/data-protection/information-business-and-organisations/principles-gdpr_en","type":"WebPage"},{"name":"European Commission — Guidelines on vertical restraints","url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv%3AOJ.C_.2022.248.01.0001.01.ENG","type":"WebPage"}]},"contact_url":"https://www.theusualnext.com/en-ch/contact?product=soma-reale"}