

How to Promote a Town with No Budget: The Magic of Zero-Cost Marketing
As you may have noticed, I’m not one for rigid editorial calendars. I prefer quality over quantity, and I dislike the idea of publishing a shallow piece just to meet a deadline. This article took days of reflection because it touches a raw nerve for so many of you—public administrators and destination managers I meet […]

From Empty Space to Destination in 48 Hours: The Rapid Reactivation Strategy
My fellow Mayors, my dear Councillors, we’ve all been there. You walk the streets of your municipality, the one you work for day and night, and you see it. The old cinema, its doors barred for decades, a ghost of collective laughter and dreams. The former industrial area on the outskirts, once the beating heart […]

Year-Round Tourism: How Peccioli Defeated the Tyranny of Seasonality
Hello, I’m Dario Riccio, and this is “The uneXt Blog”. Let’s talk about a sentence handed down to most of our wonderful towns and cities. It’s a silent tyranny that repeats every year: the tyranny of tourism seasonality. The economy of countless territories depends on a few, frantic months of summer tourism, leaving squares, restaurants, […]