Imagine completely transforming an ordinary space into a magical and engaging experience. An immersive event could light up the school facade for the end-of-year party. Additionally, you could create extraordinary atmospheres for corporate events that leave the audience breathless. However, every organizer faces the fundamental dilemma: to independently create your immersive event or rely on […]

Immersive theater indeed represents an artistic revolution that completely transforms the spectator’s experience. However, fully understanding this evolution also requires an in-depth analysis of its dynamics. Therefore, the information presented in this article is primarily drawn from the book “Immersive Events” by Dario Riccio, CEO of the usual neXt. Furthermore, this text explores how immersive theater is redefining the performing arts. Thus, we will discover together how this art form indeed transforms spectators into true protagonists of the experience.

Immersivity today represents the most advanced frontier of global educational innovation. In fact, immersive technologies are completely transforming the traditional learning landscape. However, this revolution is no longer science fiction but a tangible reality in contemporary classrooms.

In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.

Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.

What happens when the spotlights go out? Who are really the people who build, live and breathe theater every day?

Backstage is born from these questions, the first theatrical video podcast produced by the usual neXt and created at Australe Studio. Not a simple interview format, but an authentic journey into the behind-the-scenes of the entertainment world, where we dig beyond the mask to discover the true self of artists.

There’s a new phenomenon captivating the digital generation, and it’s not just another TikTok trend. It’s something deeper, a bold bridge between contemporary art and social media language. It’s called Handy Art, and it’s the coolest podcast in the digital cultural landscape, now available on the TholusOne app.

Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram?