Imagine completely transforming an ordinary space into a magical and engaging experience. An immersive event could light up the school facade for the end-of-year party. Additionally, you could create extraordinary atmospheres for corporate events that leave the audience breathless. However, every organizer faces the fundamental dilemma: to independently create your immersive event or rely on […]

Immersive theater indeed represents an artistic revolution that completely transforms the spectator’s experience. However, fully understanding this evolution also requires an in-depth analysis of its dynamics. Therefore, the information presented in this article is primarily drawn from the book “Immersive Events” by Dario Riccio, CEO of the usual neXt. Furthermore, this text explores how immersive theater is redefining the performing arts. Thus, we will discover together how this art form indeed transforms spectators into true protagonists of the experience.

Immersivity today represents the most advanced frontier of global educational innovation. In fact, immersive technologies are completely transforming the traditional learning landscape. However, this revolution is no longer science fiction but a tangible reality in contemporary classrooms.

In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.

Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.

Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art.

From the glittering baroque of Apulian luminarie to video mapping shows on historical monuments: a journey through Italy that transforms spaces and places into extraordinary multisensory experiences

Let’s meet Andrea Moccia, producer of Secret Cinema in London. A new way of making cinema, in which the world of film is recreated in reality.
The importance of sociality, how Secret Cinema works, how to find new ways to re-launch movie theaters, and more.