Immersivity today represents the most advanced frontier of global educational innovation. In fact, immersive technologies are completely transforming the traditional learning landscape. However, this revolution is no longer science fiction but a tangible reality in contemporary classrooms.

In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.

Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.

Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art.

From the glittering baroque of Apulian luminarie to video mapping shows on historical monuments: a journey through Italy that transforms spaces and places into extraordinary multisensory experiences

Immersive, interactive, non-linear, multi-sensory and algorithmic. Let’s see how the cinema of the future will be experiential and engaging.