Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram?

How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.

On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or our Cinecittà, bet everything on […]