the usual neXt

"Sleep No More": esempio di teatro immersivo

Immersive Theater: when the Spectator Becomes the Protagonist

Walmart e l'immersività della formazione

Immersivity Revolutionizes Education and Training: Innovative Technologies for Future Learning

Immersivity today represents the most advanced frontier of global educational innovation. In fact, immersive technologies are completely transforming the traditional learning landscape. However, this revolution is no longer science fiction but a tangible reality in contemporary classrooms.

Eventi immersivi proposti da Samsung

Immersive Events: Advantages and Opportunities for the Future of Business

In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.

GLOW Festival di Eindhoven

GLOW Festival Eindhoven: how Technology Transforms Cities into Luminous Galleries

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.

Vivid Sydney

The City Becomes a Stage: the Phenomenon of Light Installations

Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art.

Influencer marketing for cinema

How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.