In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.

Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.

Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.

Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram?

Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art.

How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.