Come promuovere una città senza budget: la magia del marketing a costo zero
Come avrete notato, non sono un fan dei calendari editoriali rigidi. Preferisco la qualità alla quantità e non mi piace l’idea di pubblicare un pezzo superficiale solo per rispettare una scadenza. Questo articolo ha richiesto giorni di riflessione perché tocca un nervo scoperto per molti di voi, amministratori pubblici e destination manager che incontro ogni […]
From Empty Space to Destination in 48 Hours: The Rapid Reactivation Strategy
My fellow Mayors, my dear Councillors, we’ve all been there. You walk the streets of your municipality, the one you work for day and night, and you see it. The old cinema, its doors barred for decades, a ghost of collective laughter and dreams. The former industrial area on the outskirts, once the beating heart […]
Turismo tutto l’anno: come Peccioli ha sconfitto la tirannia della stagionalità
Ciao, sono Dario Riccio, e questo è “The uneXt Blog”. Parliamo di una condanna che affligge la maggior parte dei nostri meravigliosi borghi e città. È una tirannia silenziosa che si ripete ogni anno: la tirannia della stagionalità turistica. L’economia di innumerevoli territori dipende da pochi, frenetici mesi di turismo estivo, lasciando piazze, ristoranti e […]
Small Town Regeneration: The Castel del Giudice Model for a Real ROI
Hello, I’m Dario Riccio, and welcome the uneXt Blog. Today, let’s talk about a thorn in the side of every local administrator. It’s one of those questions that looms over every council meeting, a question the political opposition can’t wait to raise: how do we justify our spending on cultural events? “. I know the […]
From Local Fest to Full-Blown Phenomenon: How to Crush the Competition and Attract 100,000 Visitors. The Nameless Festival Case Study
Stop running the same boring local festival. One small Italian town went from obscurity to a youth tourism magnet by attracting over 100,000 people to its Nameless Festival. We dissect this powerful case study to reveal the “Blue Ocean Strategy” that ditches competition in favor of creating a whole new category of event. Here’s how you can do it too.
Secret Cinema: immersive, but social
Let’s meet Andrea Moccia, producer of Secret Cinema in London. A new way of making cinema, in which the world of film is recreated in reality.
The importance of sociality, how Secret Cinema works, how to find new ways to re-launch movie theaters, and more.
What is experiential cinema
Immersive, interactive, non-linear, multi-sensory and algorithmic. Let’s see how the cinema of the future will be experiential and engaging.
Immersive cinema is the future
What do Douglas Trumbull, Matthew Shifrin and many others have in common? They want to make cinema more immersive. To save the movie theater from the slow agony it is experiencing.
Influencer marketing for cinema
How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.
