the uneXt blog
Immersive Events: Advantages and Opportunities for the Future of Business
In the dynamic world of contemporary business, immersive events are indeed completely transforming the commercial experience. However, this revolution is not just technological, but primarily human and relational. Therefore, companies are discovering how immersive events create authentic connections with customers. Moreover, immersive events represent the future of experiential marketing.
GLOW Festival Eindhoven: how Technology Transforms Cities into Luminous Galleries
Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.
Video Mapping: the Technological Revolution Transforming Architecture
Imagine walking in a historic square where buildings come to life, telling millennial stories through cascades of colored light.
Fuori Scena: the Podcast that Tells the Story of Theater beyond the Curtain
What happens when the spotlights go out? Who are really the people who build, live and breathe theater every day?
Backstage is born from these questions, the first theatrical video podcast produced by the usual neXt and created at Australe Studio. Not a simple interview format, but an authentic journey into the behind-the-scenes of the entertainment world, where we dig beyond the mask to discover the true self of artists.
When Art Meets Gen Z: “Handy Art”, the Podcast Changing Digital Culture
There’s a new phenomenon captivating the digital generation, and it’s not just another TikTok trend. It’s something deeper, a bold bridge between contemporary art and social media language. It’s called Handy Art, and it’s the coolest podcast in the digital cultural landscape, now available on the TholusOne app.
Pocket Philosophy: when Philosophy Meets TikTok (and Everything Makes more Sense)
Confess: how many times today have you picked up your smartphone without a real reason? Three? Five? Twenty? And what if we told you that a German philosopher who died in ’76 already understood everything about your toxic relationship with Instagram?
The City Becomes a Stage: the Phenomenon of Light Installations
Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages. These events create immersive experiences that engage thousands of people simultaneously, as explored in Dario Riccio’s book “Immersive Events”. Light installations represent one of the most democratic forms of contemporary urban art.
Immersive Italy: where Tradition and Innovation Meet in Light
From the glittering baroque of Apulian luminarie to video mapping shows on historical monuments: a journey through Italy that transforms spaces and places into extraordinary multisensory experiences
Inclusive Tourism as an Economic Driver: The Monteverde Model for a Unique Destination
Colleagues, fellow administrators, let’s be frank with one another, as people who tackle concrete problems every single day. How many times, when reviewing your municipal budget, has your gaze fallen on the line item “removal of architectural barriers” with a mix of resignation and frustration? You see it as a tedious legal requirement, don’t you? […]
How to Promote a Town with No Budget: The Magic of Zero-Cost Marketing
As you may have noticed, I’m not one for rigid editorial calendars. I prefer quality over quantity, and I dislike the idea of publishing a shallow piece just to meet a deadline. This article took days of reflection because it touches a raw nerve for so many of you—public administrators and destination managers I meet […]
From Empty Space to Destination in 48 Hours: The Rapid Reactivation Strategy
My fellow Mayors, my dear Councillors, we’ve all been there. You walk the streets of your municipality, the one you work for day and night, and you see it. The old cinema, its doors barred for decades, a ghost of collective laughter and dreams. The former industrial area on the outskirts, once the beating heart […]
Year-Round Tourism: How Peccioli Defeated the Tyranny of Seasonality
Hello, I’m Dario Riccio, and this is “The uneXt Blog”. Let’s talk about a sentence handed down to most of our wonderful towns and cities. It’s a silent tyranny that repeats every year: the tyranny of tourism seasonality. The economy of countless territories depends on a few, frantic months of summer tourism, leaving squares, restaurants, […]
Small Town Regeneration: The Castel del Giudice Model for a Real ROI
Hello, I’m Dario Riccio, and welcome the uneXt Blog. Today, let’s talk about a thorn in the side of every local administrator. It’s one of those questions that looms over every council meeting, a question the political opposition can’t wait to raise: how do we justify our spending on cultural events? “. I know the […]
From Local Fest to Full-Blown Phenomenon: How to Crush the Competition and Attract 100,000 Visitors. The Nameless Festival Case Study
Stop running the same boring local festival. One small Italian town went from obscurity to a youth tourism magnet by attracting over 100,000 people to its Nameless Festival. We dissect this powerful case study to reveal the “Blue Ocean Strategy” that ditches competition in favor of creating a whole new category of event. Here’s how you can do it too.
Secret Cinema: immersive, but social
Let’s meet Andrea Moccia, producer of Secret Cinema in London. A new way of making cinema, in which the world of film is recreated in reality.
The importance of sociality, how Secret Cinema works, how to find new ways to re-launch movie theaters, and more.
What is experiential cinema
Immersive, interactive, non-linear, multi-sensory and algorithmic. Let’s see how the cinema of the future will be experiential and engaging.
Immersive cinema is the future
What do Douglas Trumbull, Matthew Shifrin and many others have in common? They want to make cinema more immersive. To save the movie theater from the slow agony it is experiencing.
Influencer marketing for cinema
How do you do influencer marketing for cinema? Let’s discover the historical problems of cinema to study how they use social networks today.
Fulldome video: the cinema of the future?
From studying the firmament to modern entertainment. Could the domes, and the fulldome video, be the cinema of the future?
The future of technology in art
I come from an interactive exhibition on Deep Fake in the arts, hosted in the pavilions of the Polytechnic University of Lausanne (EPFL). This Swiss institution, which in 2019 developed the technology for the recognition of “human” deepfakes, is a world-class excellence in the field of science and technology. He wants to help us understand […]
Innovating modern cinema
On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or our Cinecittà, bet everything on […]
Invest in art
Art nourishes life, improves the economy, develops the social tissue of a territory. Art is a sustainable and responsible form of investment. A way of investing in culture, and therefore in the development of the spirit. For entrepreneurs, art creates networks and alliances. It introduces new possibilities for the development of the business. Improves offices, […]
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