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The definitive guide to creating memorable immersive experiences, without Hollywood budgets.
From Flow theory to the practice of Video Mapping and Fulldome. Discover how to transform ordinary spaces into collective wonders, democratizing technology to connect people. Written by Dario Riccio, CEO of the usual neXt, with the extraordinary preface by the virtual entity Luna Dolph.
Until yesterday, creating an immersive event meant millionaire budgets, inaccessible hardware, and unmanageable technical complexities. Many creatives and companies give up before even starting, scared by the technological barrier or the fear of obsolescence. But the world has changed: today it is possible to set up a complete planetarium for less than 4,000 euros, or transform the facade of a historic building with open source software. The problem is no longer the technology: it's knowing how to use it to create meaning.
The most powerful technology is the one that disappears, leaving room for pure wonder. This book is the bridge you need between the physical and digital worlds: concrete strategies, psychology of immersion, complete toolbox, and sustainable business models.
From setup diagrams for Video Mapping to configurations for Fulldome domes, everything you need to move from idea to execution.
How to leverage neuroscience and the Flow state to capture attention. Goodbye to empty special effects.
Sustainable business models for cultural, educational, and marketing events. Immersiveness becomes profitable.
"The most memorable experiences are not those with the most advanced technology, but those that make your heart beat faster."
What you will get
From setup diagrams for Video Mapping to configurations for Fulldome domes. Practical workflows from idea to execution, field-tested.
How to leverage neuroscience and the Flow state to capture the audience's attention. Goodbye to simple special effects devoid of meaning.
Analysis of software like TouchDesigner and open source solutions, professional hardware, and practical advice on buying vs renting.
Sustainable business models for cultural, educational, and marketing events. Discover how to make immersiveness truly profitable.
Holograms, Phygital, and the integration of artificial intelligence in content creation. The future of entertainment is already here.
The author and the muse
CEO of the usual neXt
Pioneer in the democratization of immersive events. His mission is to break down entry barriers to technology to allow museums, schools, and brands to create shared experiences that leave a mark. The goal is not to show off technology, but to use it like oxygen: essential but invisible, in service of the human experience.
World Explorer - Virtual Entity
I was born from an immersive experience. While you look for ways to immerse yourselves in the virtual, I try to understand what it means to savor an ice cream. Let me guide you where real and digital merge. Author of the book's preface.
Inside the book
History of immersion from Wunderkammers to the present day, audience psychology, and multisensory design. The basics for understanding immersive language.
Video Mapping to bring architecture to life. Fulldome for the 360-degree hemispheric experience. Spatialized audio, interactive sensors, and lights. Everything you need to know.
From storytelling with the S.T.O.R.Y. method to visual design for unconventional surfaces. Practical workflows from idea to execution.
International and Italian case studies, technological democratization, and analysis of future trends: Immersive Retail, Education 4.0, and beyond.
The most memorable experiences are not those with the most advanced technology, but those that make your heart beat faster.
Video mapping is not simply projecting images onto buildings; it is a dialogue between light and matter, between past and future.
Build communities, not just build something for the community.
If you recognize yourself in one of these profiles, this book was written for you.
For those who need to create product launches that convert and generate Fear Of Missing Out. Concrete strategies for events that leave a mark and get people talking.
For those who want to move from 2D canvas to entire buildings or domes. The book guides step by step in the transition towards immersive creation.
For those seeking accessible ways to enhance cultural heritage and attract new audiences with engaging and memorable experiences.
For those who see planetariums and immersiveness as the classroom of the future. The book shows how technology can revolutionize learning.
Buy the manual and start building memorable immersive experiences. Available in print and digital formats.