Problem, transformation, solution
Start with what needs to change for your audience.
TUN designs physical and digital experiences that make complex content understandable, connect places and people, and turn spaces or occasions into usable services.
Before choosing technology, we define the objective, audience, context, constraints and success criterion.
Solutions
Start with what needs to change for your audience.
TUN designs physical and digital experiences that make complex content understandable, connect places and people, and turn spaces or occasions into usable services.
Solutions for businesses
Showrooms, company visits, trade fairs and digital content designed around the commercial process.
Solutions for businessesTourism and public sector
Visitor centres, destination networks and public services that guide, distribute and measure visits.
Tourism and public sectorStart from the problem
Three situations where a project must produce a concrete change.
Each path links an initial condition to an observable behaviour or outcome before selecting the format and technology.
Content that is difficult to explain
Products, processes or heritage are accurate but fragmented, technical or hard to access.
After the work
People follow a clear sequence, understand the essential steps and know where to go deeper.
Disconnected places and operators
Visits concentrate in a few places and the audience does not discover what exists around them.
After the work
A physical and digital path guides people and connects content, stages and different organisations.
Spaces or events with limited utility
Showrooms, visitor centres and temporary occasions inform but do not support decisions or relationships.
After the work
The space becomes an experience with defined objectives, content, interactions and measurable next steps.
Three ways to work
Choose the starting level, not a pre-packaged solution.
The scope can begin with a configurable format, a custom project or an independent specialist capability.
Format
An established project structure is configured for the place, content, audience and delivery model.
- Fewer initial decisions
- Room for configuration
- Optional digital components
Custom project
Analysis, concept, content, development, production and commissioning are built around one context.
- Based on real constraints
- Coordinates different disciplines
- Defines responsibilities and acceptance
Specialist service
A technical or production capability can also be commissioned within an existing project.
- Independent scope
- Verifiable output
- Integration with the client team
Apps & AI
Digital tools perform a specific task before, during or after the experience.
A digital component is selected only when it improves access, continuity, management or measurement.
Access and guidance
Web apps, native apps, maps and NFC can distribute content and guide people through places and stages.
- No download when unnecessary
- Multilingual routes
- Updateable content
Understanding
CMSs and assistants using controlled sources help people find relevant answers without replacing editorial responsibility.
- Defined sources
- Contextual answers
- Human review
Management and measurement
Dashboards and analytics make usage, progression and abandonment points readable.
- Declared events
- Proportionate data
- Indicators tied to objectives
Apps & AI
European criteria for smart tourism · Accessible content and applications
A digital component is selected only when it improves access, continuity, management or measurement.
European Commission
European criteria for smart tourism
The European framework connects digitalisation, accessibility, sustainability, cultural heritage and creativity.
European CommissionW3C Web Accessibility Initiative
Accessible content and applications
W3C WAI resources are the technical reference used to design accessible interfaces and content.
W3C Web Accessibility InitiativeFirst step
Describe the context before selecting the format.
The assessment gathers the objective, place, audience, deadline and investment range, then prepares an initial direction for team review.