Dario Riccio
CEO & Co-founder
Leads commercial and project direction, with a focus on offer positioning, concept development and relationships with partners and clients.
About us
A team that brings together strategy, engineering and on-site delivery
the usual neXt works where a dome is not just scenery: it has to become a buyable, manageable project that fits the context.
11
Key people
5
Founding partners
1
Shared vision
About us
From concept to delivery, without changing team halfway through
A simple intuition: use the virtual to bring value, confidence, and presence back into real life.
the usual neXt was created to bring together what immersive projects often split too early: structure, content, client relationship and operational delivery.
That is why our work starts with a simple question: what really needs to happen, for whom and in which context? Only after that do we choose the dome, the format and the level of service.
The result is not a scattered ecosystem of pages or isolated products, but an offer that real buyers can read and approve across budgets, venues, timelines and responsibilities.
Leadership
Who keeps vision and execution together
A multidisciplinary team combining direction, technology, diplomacy, and installation to turn complex visions into real experiences.
John Kapine Kodo
President & Co-founder
Supports business development, institutional relations and partnership building when projects involve multiple stakeholders.
Igor Di Paolo
IT Director
Coordinates the software layer and digital workflows needed for content, control systems and operating infrastructure.
Edoardo Guarnieri
Technical Director
Oversees feasibility, structure, installation and technical reliability from pre-production through on-site delivery.
David Lombardozzi
Glamping Lead
Handles every detail of the glamping experiences, from the location to premium services.
Delivery
The capabilities that enter production
Michela Sette
Art Director
Turns objectives and context into an experiential form that is clear, readable and coherent.
Omar Marzella
Commercial Lead
Handles opportunity development, brief discovery and the path from first conversation to quotation.
Serena Maltagliati
Narrative Designer
Works on narrative structure, audience experience and continuity across the immersive story.
Ruwan Sampath
Unreal & AI Development
Supports content pipelines and real-time components when the project requires them.
Udara Sampath
Full-stack Development
Builds the digital tools, integrations and support workflows behind production.
Michele Pelosio
Cinema Lead
Brings curation and audience-programming expertise to formats with a strong audiovisual component.
Join the project
Need a partner that can stay inside both concept and delivery?
We can look at the project together, define the right perimeter and decide whether you need an initial conversation or a quotation that is already structured.