Immersive rooms for companies, showrooms and visitor centres
Story Room
A space that lets visitors experience what makes an organisation unique.
Story Room brings products, processes, places, expertise and history into one shared immersive journey. Visitors enter the organisation’s world, understand its value more clearly and leave with more than a conventional presentation can convey.
from 20.000 EUR excl. VAT · subject to technical review
Configured around the project · guided or self-guided visit · 180° configuration available · subject to technical review.
Project visualisations
The heart of Story Room
Bring your visitors into the world of your organisation.
A visit can show samples, products, films and presentations. Story Room connects them in one journey and gives them context, starting with what visitors should understand, feel and remember.
Products, materials and applications
Become part of the visit even when they cannot be physically present.
Processes, expertise and places
Become easier to understand through image, sound, light and interaction.
History, people and decisions
Give visitors the context to recognise what makes the organisation distinct.
What can become present
Products, processes, places and stories enter the room.
Technology makes present what a conventional visit cannot show with the same continuity.
01
Products and collections
Ranges, variations, details and applications beyond what is physically displayed.
02
Processes and expertise
Making, quality checks and knowledge that normally remain outside the visit.
03
Places and territories
Sites, landscapes, vineyards, workshops and distant locations.
04
History and identity
People, archives, milestones and decisions that shaped the organisation.
05
Future projects
Spaces, installations or solutions that do not yet exist physically.
06
Cases and applications
The product in the context where it creates value, not as an isolated object.
A designed configuration. Screen, sound, lighting, interaction and software serve the story rather than imposing a format.
How the room is experienced
Two ways to experience the same room.
The mode follows the audience and the visit programme.
The team leads the story.
From the kiosk, staff call up chapters, products, places, processes and further detail while the room supports the presentation.
Visitors choose what to explore.
The interface opens content and detail while screen, sound and other elements follow the choice.
Real projects
Experience built in the field.
Story Room draws on our experience in immersive and multi-projector systems, audiovisual production, interactive software and installations open to the public.
Immersive theatre
360° projection, technical direction and a public opening inside a 14-metre geodesic dome.
View the project 02Education dome
Scientific content and a guided experience inside an immersive environment designed for schools and education programmes.
View the project 03Luna Dolph
Immersive 360° audiovisual production, from filming through to a feature-length fiction film.
View the projectThe visitor journey
Every visit is built as a journey.
This is an example narrative structure: sequence, pace and content change with each project.
Introduction
Provides context and introduces what visitors are about to discover.
Exploration
Brings products, processes, places or stories into the immersive space.
Further detail
Lets visitors choose relevant themes, applications or details.
Conclusion
Can lead to the product, showroom, physical visit or follow-up.
One complete project
From an empty room to the first real visit
Together we define the space, story and interactions. Then we produce the content, software and web app, build the room, test it with visitors and hand it over ready to use.
01 · 11
We choose the configuration.
We define the screen, projection, kiosk, sound, lighting, capacity and visit format.
02 · 11
We review budget and funding.
We prepare the cost plan and explore available grants, sponsors, private funding or finance options.
03 · 11
We research the story and audience.
We gather archives, objects and first-hand accounts, then select what every visitor needs to understand.
04 · 11
We design the space, colour and light.
We plan layout, circulation, finishes, acoustics and lighting around the projection.
05 · 11
We design the visit and interactions.
We set the sequence, duration, kiosk choices, accessibility and how the group takes part.
06 · 11
We produce the content.
We create film, photography, 3D scans, animation, voice, music and sound design.
07 · 11
We develop the software and control system.
We connect the interface, projection, kiosk, sound and lighting in one custom system.
08 · 11
We configure your branded web app.
In the 180° configuration it opens in the browser, allowing visitors to choose, take part and revisit content without requiring a native app.
09 · 11
We build the room.
We install the screen, projectors, kiosk, sound, lighting, network and finishes, then integrate every component.
10 · 11
We test it with real visitors.
A test audience checks understanding, timing and choices before we refine the journey, sound, light and interfaces.
11 · 11
We hand it over turnkey.
After commissioning, training and documentation, the room is ready for its first visitors.
Welcomes different audiences
Every visitor finds their own path.
Buyers, families, partners and schools choose the themes that interest them from the kiosk. The room responds with the right content and pace.
Brings distant places into the room
Places, processes and projects feel present.
A production site, a delicate collection or a future environment appears at scale, with the context needed to understand it.
During every visit
Four things the Story Room actually does.
Visitors share the same scene, choose what to explore and experience image, sound and light as one journey.
View · 180° curved screen · approx. 4 m
It projects across 180°.
The curved wall shows products, places and stories at room scale.
Interaction · 32” touch kiosk
It lets visitors choose from the kiosk.
One touch opens themes, applications and details for the whole group.
Format · guided or self-guided
It coordinates image, sound and light.
Every element changes at the same moment and guides the visit.
Duration · 8–15 minutes
It controls the whole journey.
Software, kiosk, projection, sound and lighting follow the selected sequence.
A shared view
The group shares the same scene.
The choice begins at the kiosk and unfolds around the visitors, keeping guide and guests inside the same story.
Applications
A visit built around what needs to be understood.
Content and audience define what the room makes possible to experience.
Origin, making and application.
Show details, finishes and possibilities beyond a single sample.
Processes and plants made accessible.
Bring clients inside expertise, production and applications when the real operation cannot be visited.
Product and place connected.
Bring together seasonality, people and process in an experience available throughout the year.
One coherent journey.
Connect story, product and further detail throughout the visit.
Inside the project team
We join the work where we are needed.
We can start from a brief or join an established project, respecting the architecture, building services, visual identity, responsibilities and shared programme.
Space and experience
We translate the concept into a feasible visit without displacing the project’s creative direction.
- Architects and architecture practices
- Interior, spatial and experience designers
- Exhibit and museum designers
- Scenographers, lighting and acoustic designers
Engineering and construction
We share dimensions, connections, technical access and requirements needed to coordinate the installation.
- Engineering practices and building-services designers
- Fit-out contractors and general contractors
- Audiovisual integrators and system integrators
- Technical suppliers and specialist fabricators
Content and visit
We connect story, interaction and daily use with the expertise already present in the working group.
- Curators and museum planners
- Brand-experience and event agencies
- Multimedia production studios
- Visitor-experience and service designers
One experience design connects space, content, software and installation; roles, approvals and operational boundaries remain clear throughout the project.
Prices and configurations
A concrete reference, or a system designed around the project.
The 180° makes the starting equipment and investment clear. Different geometries, technologies and productions are quoted after reviewing the place, audience and objective.
Complete system
Story Room 180°
An immersive, interactive room ready to welcome visitors.
from 20.000 EUR excl. VAT · subject to a room check
- Curved screen and dual projection
- Touch kiosk, sound and lighting
- Visit software and control system
- Branded web app on our platform
- First journey from supplied materials
- Standard installation, testing and training
For different projects
Bespoke Story Room
Form, dimensions, content and integrations are defined around the project, without depending on the 180° layout.
Price on request based on the room and production
- Custom dimensions and projection
- Original filming and content
- Multiple languages and configurators
- Integration with existing systems
- Domes, LED and sensory modules
The scope of the 180° configuration. It is confirmed after the technical review. The 180° configuration includes standard installation, visual customisation of our software platform, a branded web app and one initial journey built from materials supplied by the client. Original productions, native apps for the App Store and Google Play, special integrations, building or services work and finishes outside the configuration are quoted separately.
The technical review defines dimensions and configuration. Instalments, leasing or operating leases can be explored through financing partners on request.
Space, layout and performance
Technical choices follow the experience and the place.
The 180° configuration provides verifiable references. Before detailed design, we review footprint, lighting, circulation, visibility, services, technical access and maintenance.
- Starting surface
- 180° curved screen · approx. 4 m
- Visual system
- Dual short-throw projection with edge blending
- Interaction
- 32” touch kiosk in the 180° configuration
- Indicative duration
- 8–15 minutes · guided or self-guided
01
Capacity and layout
- Visitor positions and sightlines
- Circulation, accessibility and routes defined by the project
- Light control, surfaces and finishes
- Capacity established from the floor plan and real use
02
Control and integration
- Synchronised projection, sound, lighting and kiosk
- Presets for guided visits and self-guided journeys
- Connection to existing networks and audiovisual systems
- Alternatives using LED, domes, sensors or configurators
03
Handover and continuity
- On-site installation, calibration and commissioning
- Journey and interaction testing
- Team training and documentation
- Updates for content, languages and campaigns
Capacity, final dimensions and performance depend on the room, configuration and site conditions. They are therefore confirmed against the actual layout, rather than through one number for every Story Room.
Content that evolves
The room grows with your stories.
Products, languages, campaigns and journeys can be updated over time. The same system supports every new visit.
Start with the audience
Choose who you want to welcome and what you want them to take away. Buyers, families and schools need different timing and language.
Update what you tell
New products, collections, languages and content enter the journey while the structure stays familiar.
Design a comfortable room
Controlled light, clear routes, good visibility and easy component access make visits and maintenance smoother.
Give visitors something to return to
Documents, QR codes and further reading help each visitor keep the part that matters to them.
What visitors choose
Every visit leaves useful insights.
Curiosity becomes a clear picture that helps you update the room and continue the conversation after the visit.
- Visits
- Themes selected
- Materials saved
- Follow-up requests
Frequently asked questions
The essentials, in brief.
What is the investment for a Story Room?
Story Room 180° starts at CHF 20'000 excluding VAT. The scope is confirmed after the technical review and includes the 180° equipment, standard installation, software, a branded web app on our platform and one initial journey based on supplied materials. Original productions, native apps, special integrations, building work and finishes outside the configuration are quoted separately.
What kind of room can accommodate a Story Room?
The 180° configuration uses a curved screen about 4 metres wide. During the technical review we check width, depth, height and access, then define light control and mounting points with you.
What does a Story Room visit feel like?
Visitors enter a physical room with panoramic projection, coordinated sound and lighting. The kiosk opens themes and details while the whole group shares the same scene.
Are financing options available?
Instalments, leasing and operating leases can be explored through financing partners on request. Availability and terms depend on the lender’s approval.
How long does a visit take?
A visit usually takes 8–15 minutes. It can run longer when visitors choose more themes or details from the kiosk.
Let’s discuss your space
Imagine your Story Room.
Share the room dimensions, your website and your idea for the visit. We will reply with initial guidance on configuration, feasibility and next steps.