Free installation

SOCIAL TABLE 4.0 by the usual neXt

An immersive dome that makes your outdoor area more useful, distinctive and programmable

If the outdoor space works only in a few time slots or does not truly differentiate the venue, it becomes hard to increase dwell time, return visits and perceived value.

SOCIAL TABLE 4.0 brings a 6-metre Tholus Dome into your outdoor space together with an event calendar designed with you. The goal is not to add scenery, but to create visits, daily use and programming.

Check whether your space is a fit How it works

0€ Initial investment

35 m² Indicative outdoor area

4-12 Event slots per month

The problem

When the outdoor area is not enough to make people choose you

Many outdoor spaces work well only in a few hours or stay too similar to nearby venues. Without a clear reason to stop, return or talk about the experience, the outdoor area performs below its potential.

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Traffic concentrated into only a few hours of the day or season

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Difficulty differentiating the venue from nearby competitors

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Short dwell time and little programmed use of the outdoor area

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Weak continuity between event, bar service and return visits

The response

A format that combines space, programming and everyday use

The dome creates a covered, immersive environment to integrate into the venue, while the event calendar and ambient content help give rhythm to the space. The site visit is there to understand whether that balance is sustainable in your context.

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Recognisable space

A structure of about 28 m² indoors that makes the outdoor area clearer and usable in different ways throughout the day.

More recognisability for the venue

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Shared calendar

Event slots and free-use moments defined with a clear calendar and operating conditions.

More control over timing and operations

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Use beyond events

Outside programmed slots the dome can stay active as a lounge or themed environment.

More useful hours for the outdoor space

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Transparent economics

Upfront costs, power, structure use and commercial terms are defined before launch.

More clarity before signing

Useful data

The figures to evaluate right away

0€

Initial investment

In the partnership formula, the structure, installation and initial technical management are on us.

35 m²

Indicative outdoor area

Final verification happens during the site visit, together with access and power connection.

4-12

Event slots per month

Indicative programming to confirm according to season, territory and shared calendar.

15-20

Guests per session

Indicative capacity in the 6-metre configuration.

Value for the venue

What it can bring to the project in practice

Benefits to verify during the site visit, not automatic promises.

Lighter entry point

In the partnership model the structure enters without initial investment from the venue. Power, space, calendar and activation still need to be assessed.

More uses for the same space

Events, lounge moments, branded activations or morning activities: the same structure can work across different times of day.

More continuity between experience and bar

When the format fits the context, the session can extend dwell time and consumption before or after the event.

Clear commercial terms

Any ticket commissions and local-channel use are defined before launch, not after.

Guided content and programming

You do not have to build everything from scratch: we evaluate calendar, offer tone and the content that best fits your audience together.

Removable structure

Installation does not require permanent works and the structure can be removed if the project does not continue.

Seasonal or ongoing use

It can work both for peak seasons and for contexts looking for a new function for the outdoor space.

How the partnership works

First we verify the fit, then we decide whether it makes sense to move

Before talking about calendar or commercial terms, we verify four concrete things: available space, access, power connection and whether the format fits the kind of audience the venue serves.

If the project makes sense, we define dome use, event slots, free-use moments and operating responsibilities. If there is no fit, it is better to know before investing time and resources.

That makes the partnership more useful for the venue as well: not a generic promise, but a readable scenario before launch.

Audience access during the winter season

Use across the day

One possible articulation of the format

Morning

Optional guided sessions

If the context allows it, the dome can host yoga, breathwork or slower formats in underused hours.

Daytime

Lounge or ambient content

Outside events the structure can remain active as a themed environment or a stay space.

Late afternoon

First event slot

A well-positioned event can help drive movement toward aperitivo or extended stay afterwards.

Evening

Second slot or private event

Depending on the territory, a second time slot or dedicated moments may work.

Off schedule

Venue-reserved use

Free slots should be defined together to keep the format sustainable for the team running the space.

Material from the field

Installation, audience and interior scenes

Video and images from the winter 2025 test in Abruzzo and real setups: audience access, interior configuration and evening context.

Transparency

The economic model has to be understood before, not after

The partnership formula is built to avoid asking the venue for upfront investment in the structure and to move attention to a more useful question: does this format really work for your space?

We bring the structure, content, technical management and event organisation. The venue brings space, power, communication support and coherent management of the shared time slots.

Before launch we clearly define indicative calendar, use of the dome outside events, direct costs, any ticket commissions and exit conditions. If the context does not hold up, it is better to say so immediately.

Fit

It works best when the venue has space, energy and a real reason to program it

You do not need to look all the same. The structure simply needs to make sense for flow, audience and management.

Good fit if

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Bars and restaurants with a real outdoor area

Best when there is already an aperitivo or evening band where the dome can add one more reason to stay.

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Hotels, resorts and destinations

Contexts where the dome can become a guest activation or a distinctive use of the outdoor space.

•

Seasonal or seaside venues

Where a format that adds programming and recognisability to the peak season is needed.

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Venues that already work with events

Best when there is already familiarity with reservations, special moments or local communication.

Not a fit if

Outdoor spaces that are too small or inaccessible
Venues without a practical nearby power connection
Venues that do not want to use the structure outside events or collaborate on communication
Contexts that want only a scenic effect without a program logic

Proof

Three concrete signals from the Abruzzo test

During the winter 2025 test in Abruzzo, the dome was used in family, hospitality and evening contexts. You will not find inflated numbers here: you will find the most useful signals for understanding whether the format could make sense elsewhere.

Roccaraso: family audiences returned across multiple evenings to try different content.
Rivisondoli: positive feedback on dwell quality and the experiential character of the evening.
Ovindoli: a partner venue that saw the dome work as an additional reason to visit and return.

The photo and video materials on the page come from this test phase. In a call we can distinguish what is replicable, what depends on the territory and what needs dedicated programming.

How to start

Four steps to understand whether it makes sense

Step 1

Call and preliminary check

We start from the space, venue type, season and the time band that matters most.

Step 2

Site visit

We check size, access, power and operating constraints.

Step 3

Clear agreement

We define calendar, dome use, commercial conditions and responsibilities.

Step 4

Installation and launch

If there is fit, we organise installation, configuration and the first shared calendar.

FAQ

The most useful questions before a site visit

Practical answers on costs, structure use and how the format works.

Backstage and technical preparation of the format

• Who covers the initial costs?

In the partnership formula, the structure, installation and initial technical management are on us. The venue covers power and the agreed operating costs within the project scope.

• How much space is really needed?

As a rule of thumb we evaluate outdoor areas of about 35 m² and above, flat and accessible. The final measure is confirmed only during the site visit.

• How is the use divided between you and the venue?

We define it before launch: event slots, free-use moments, evening bands and use of the structure outside programming.

• How do ticket commissions work?

Any commissions for the venue and use of the sales channel are defined explicitly before launch.

• How long does the partnership last?

Duration, renewal and possible exit are clarified in the agreement. If there is no fit or the project does not hold up, we prefer a simple, transparent exit.

• Who handles maintenance?

Technical support and ordinary and extraordinary maintenance stay inside the scope we manage, with timing and methods defined in the project.

• Can the dome be used outside the season or outside events?

It depends on context, equipment and calendar. In many cases the structure can remain active as a lounge or ambient environment outside event slots.

• Is the installation invasive?

No. The installation is removable and does not require permanent works, but access and site conditions always need to be checked first.

Technical specifications

Data to confirm during the site visit

Structure Hemispherical geodesic dome — 6 m diameter — about 28 m² indoors — galvanised steel frame — certified fire-retardant PVC cover.	Indicative minimum requirements Outdoor area to verify during the site visit, usually at least 35 m² of usable space — flat surface — practical access — nearby power point.
Power and installation Consumption and equipment defined according to configuration — indicative installation within one day — no permanent structural work required.	Use and capacity Indicative capacity of 15-20 people per session in the 6 m configuration — use on a shared calendar between event slots and venue free-use moments.

Request a site visit View requirements

FIT CHECK

Check whether your space is a fit

Leave us your city, venue and a few details about the outdoor space. If there is fit, we will contact you with the next steps and the site visit.

We call back within 24 hours What happens next

No-obligation site visit Space and feasibility check

Clear schedule and terms In a few exchanges we can verify space, constraints, seasonality, everyday use and partnership terms. If the context is right, we move to the site visit.

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