Concept visualisation
Story Room for B2B manufacturing
Turn a factory visit into evidence of your industrial capability.
Processes, controls, applications and customer cases become a physical, interactive journey. Buyers, engineers and distributors see where the difference comes from and finish with the right next step: sample, test, demo, audit or RFQ.
Story Room 180°: CHF 20'000–24'000 + VAT · Physical configurations start from CHF 26'000 + VAT. Scope is confirmed after the technical review.
Before and after
From factory tour to commercial evidence.
Before, visitors see machines and finished products but reconstruct the value themselves. After, they follow a journey selected for their role, connect process and control to a real application and finish with precise evidence or a commercial next step.
The visit shows
The shop floor, a general presentation and information spread across people, slides, videos and documents.
The Story Room proves
Why the process reduces risk, solves a constraint or enables an application, using evidence chosen for the decision maker.
Role-based journeys
The same industrial capability. Three different decisions.
The core story stays consistent, while depth and final action change. The visit remains coherent without forcing every audience through the same presentation.
Management and procurement
Continuity, capacity, service, risk and the solution’s economic value.
Engineers and specifiers
Specifications, materials, tolerances, tests, integration and comparable cases.
Distributors and sales networks
Range, applications, sales arguments and reusable market materials.
Visitor journey
Problem → process → application → evidence → action.
Visitors do not browse a content archive. Each chapter answers a buying question and leads to the most useful next step.
- 01
Industrial problem and choice criteria
- 02
Process, expertise and quality control
- 03
Applications and comparable cases
- 04
Physical, technical or demonstrative proof
- 05
Next step: sample, test, audit, demo or RFQ
Commercial outcomes: Sample or test · Demo or technical meeting · RFQ or opportunity.
Configurations and investment
Four scopes. All include Experience, Activation and Measurement.
The range depends on the space, authentic objects and interaction level. Original productions, media, building work and out-of-scope integrations are itemised separately.
Story Room 180° Core
The complete 180° system with a first journey based on supplied materials.
CHF 20'000–24'000 + VAT
- Curved screen and dual projection
- Touch kiosk, sound and lighting
- Software and branded web app
- First journey from supplied materials
Essential physical Story Room
The Core with a selective physical fit-out and company objects integrated into the journey.
CHF 26'000–32'000 + VAT
- Everything in the 180° Core
- Essential spatial design
- Authentic materials and objects
- One main physical interaction
Complete physical Story Room
A complete brand experience with scenography, multiple objects and interactions designed together.
CHF 32'000–45'000 + VAT
- Everything in the 180° Core
- Scenography and textured surfaces
- Multiple objects and interactions
- Selected environmental effects
Bespoke Story Room
For geometries, visitor flows or integrations with specific requirements.
From CHF 45'000 + VAT
- Large machines or multiple rooms
- LED, domes and special projections
- Configurators and existing systems
- Original and multilingual productions
Want to check the space and equipment first? The technical and configuration sheet summarises requirements, inclusions and support.
The complete system
A permanent experience, use programmes and a measurable pipeline.
The room makes value visible. Activation places it in existing commercial occasions. Measurement links the visit, evidence and opportunity to the data your company already uses.
Story Room
Process, control, applications and cases become a permanent journey guided by objects, images and interaction.
Activation
Customer visits, dealer days, academies, open houses and trade-show follow-up receive coherent invitations, calendars, ownership and materials.
Measurement
Selected journey, requested evidence, meetings, opportunities, orders and margin can connect to the CRM or sales process.
Invitation → visit → evidence → opportunity → margin.
See the ROI methodWhen to use it
One room. Four commercial programmes.
- 01
Qualified customer visit
A role-based journey prepares or completes the shop-floor visit and ends with proof.
- 02
Dealer day and academy
Applications, cases and sales arguments become a repeatable training session.
- 03
Open house and product launch
New ranges and capabilities enter a structured programme for customers and partners.
- 04
Trade-show follow-up
Qualified contacts continue from the first conversation to relevant cases, tests and opportunities.
Industrial customer centres
The best references let people test, choose and continue.
Publicly documented industrial centres combine explanation, demonstration, training and collaboration. Story Room applies the same principle in a compact format built around your process.
Dialogue, testing and co-design.
The Customer and Innovation Center combines demonstrations, live tests, training and work with customers and partners on practical solutions.
Bosch Rexroth · official source 02 · Siemens THE IMPULSEA different journey for every level of detail.
The Amberg experience centre offers overview, deep-dive and workshop formats, supported by industrial cases and live demonstrations.
Siemens · official source 03 · TRUMPF Smart FactoryThe connected factory can be seen in operation.
The centre presents machines, software and workflows in a functioning production environment built for customer dialogue.
TRUMPF · official source 04 · Siemens DEX ItalyReal machines and digital applications.
The Digital EXperience Center combines automation, applications and training for manufacturers, integrators and end users.
Siemens · official sourceIndependent public benchmarks. The organisations cited are not clients or partners of the usual neXt and do not endorse or sponsor Story Room.
Measurement and return
Return comes through the pipeline, not audience size.
Before the project, we define total cost, suitable visits and the commercial action that matters. We then connect samples, tests, demos, RFQs, opportunities and orders to contribution margin.
Actual use
Sessions, qualified attendees, role, language and journey completed.
Evidence requested
Sample, test, demo, audit, technical consultation or follow-up meeting.
Pipeline
Influenced opportunity, RFQ, proposal, stage progression and sales-cycle timing.
Value
Order, revenue and contribution margin linked under agreed rules.
Data, research and measurement method
Measurement starts with indicators the commercial team can use: qualified visits, selected journey, requested evidence, follow-up meetings, opportunities, proposals, orders and margin. Message comprehension and recall add value when they help improve the visit.
Comparable periods or groups are used when data volume and quality make the comparison reliable. Comprehension, brand attribution and recall improve the journey; revenue and margin remain tied to observable commercial actions.
Frequently asked questions
What to know before assessing the space.
Which manufacturers is it designed for?
Especially machinery, component, equipment and technical-process manufacturers that host buyers, engineers, distributors or customers and need to make process, control, applications and service capability visible.
Does it replace the production-floor visit?
No. It prepares, completes and preserves its evidence. It is especially useful when a line is idle, stages are confidential or distant, noise limits explanation or different audiences need different journeys.
How does it adapt to buyers, engineers and distributors?
The kiosk selects language, role, sector or problem and opens relevant chapters, cases and evidence. The core story remains consistent while technical depth and the final action change for each visitor.
How is return measured?
Qualified visits are linked to samples, tests, demos, audits, RFQs, opportunities, proposals, orders and margin. The business case starts with break-even and uses real commercial data.
How long does delivery take?
On average, three to six months from quotation to turnkey delivery, depending on the space, available content, building work, approvals and integration. Phases and responsibilities are defined before the executive proposal.
Can content and languages be updated?
Yes. The interface and journey are designed to update cases, applications, products, collections and languages without rebuilding the room. Autonomy and support are defined in the offer.
How much does a manufacturing Story Room cost?
The 180° Core costs CHF 20'000–24'000 + VAT. Physical configurations start at CHF 26'000–32'000 + VAT. Space, objects, scenography, interactions and original productions determine the final scope.
Initial guidance
Start with the visit and the next decision.
Share your name and email. We assess audiences, visit frequency, available evidence, space and commercial outcome before recommending a configuration.
Only name and email are required. You can add space, visits and objectives in the optional step.