Offer architecture
Formats designed for a real context.
A format is a configurable project structure: it defines the experience, technical system and operating model around a space, audience and goal. It is not a standard item with one fixed configuration.
Four formats to start from
These systems provide the clearest scope for an initial assessment.
Stanza dei Racconti
- Main problem
- Complex products and processes remain difficult to explain during visits and presentations.
- Audience
- Clients, buyers, partners, visitors and teams.
- Digital component
- Touch kiosk, synchronised control, CMS and analytics.
Experience Passport
- Main problem
- Places, partners and content are perceived as separate episodes.
- Audience
- Destinations, distributed museums, territorial networks and visitors.
- Digital component
- Web app, StoryKey NFC, CMS, maps and analytics.
Info Dome
- Main problem
- The information point lacks visibility and cannot convey the destination’s value.
- Audience
- Visitors, tourists, public bodies and destination operators.
- Digital component
- Fulldome content, information interface and show control.
Tholus Planetariums
- Main problem
- A complete planetarium must fit the site and operating programme.
- Audience
- Schools, museums, municipalities, venues and destinations.
- Digital component
- Fulldome projection, control, content and TholusOS.
Formats by family
The family clarifies the transformation being designed; each individual page retains its specifications, configurations and contact path.
Journeys and participation
Formats that connect people, stages and interactions in one measurable experience.
Experience Passport
- Main problem
- Places, partners and content are perceived as separate episodes.
- Audience
- Destinations, distributed museums, territorial networks and visitors.
- Digital component
- Web app, StoryKey NFC, CMS, maps and analytics.
Tholus Arcade
- Main problem
- An indoor space provides passive, undifferentiated entertainment.
- Audience
- Groups, families, schools and venue visitors.
- Digital component
- Sensors, tracking, interactive content and an operations dashboard.
Immersive environments
Coordinated spaces where image, sound, light and interfaces support a specific function.
Stanza dei Racconti
- Main problem
- Complex products and processes remain difficult to explain during visits and presentations.
- Audience
- Clients, buyers, partners, visitors and teams.
- Digital component
- Touch kiosk, synchronised control, CMS and analytics.
Soma Reale
- Main problem
- The wellness area lacks a guided, repeatable immersive session.
- Audience
- Guests of hotels, spas, resorts and wellness facilities.
- Digital component
- Audiovisual content, show control and vibroacoustic support.
Placamen
- Main problem
- The clinical environment does not support comfort, focus and perceived session quality.
- Audience
- Patients, healthcare professionals and companions.
- Digital component
- Coordinated projection, lighting and audio presets.
Domes and destinations
Fulldome systems and temporary or permanent structures designed around the place and programme.
Tholus Planetariums
- Main problem
- A complete planetarium must fit the site and operating programme.
- Audience
- Schools, museums, municipalities, venues and destinations.
- Digital component
- Fulldome projection, control, content and TholusOS.
Info Dome
- Main problem
- The information point lacks visibility and cannot convey the destination’s value.
- Audience
- Visitors, tourists, public bodies and destination operators.
- Digital component
- Fulldome content, information interface and show control.
Alpine VIP Dome
- Main problem
- A temporary hospitality area does not create a recognisable place for guests and partners.
- Audience
- VIP guests, sponsors, clients and stakeholders.
- Digital component
- Fulldome content, multi-projector projection and show control.
Platforms, modules and services remain distinct
Formats may integrate them, but do not absorb them: each category retains its own responsibility, scope and purchasing model.
Platforms
TholusOS
TholusOS manages playback, warping, blending, scheduling and remote control for audiovisual environments.
Explore TholusOSApps and digital modules
Specialist services
Fulldome production, video mapping, outdoor cinema and other capabilities remain available as independent commissions.
Explore specialist servicesAssess the format against the real project.
Space, audience, goal and operating conditions make it possible to identify the right structure and the components it requires.