Offer architecture
Formats designed for a real context.
A format is a configurable project structure: it defines the experience, technical system and operating model around a space, audience and goal. It is not a standard item with one fixed configuration.
Main formats
These systems provide the clearest scope for an initial assessment.
Story Room
An immersive storytelling and interaction room.
- Main problem
- Complex products and processes remain difficult to explain during visits and presentations.
- Audience
- Clients, buyers, partners, visitors and teams.
- Digital component
- Touch kiosk, synchronised control, CMS and analytics.
Interactive Passport
A physical-digital journey with connected stops.
- Main problem
- Places, partners and content are perceived as separate episodes.
- Audience
- Destinations, distributed museums, territorial networks and visitors.
- Digital component
- Web app, StoryKey NFC, CMS, maps and analytics.
Info Dome
An immersive information point inside a dome.
- Main problem
- The information point lacks visibility and cannot convey the destination’s value.
- Audience
- Visitors, tourists, public bodies and destination operators.
- Digital component
- Fulldome content, information interface and show control.
Tholus Planetariums
Fulldome systems.
- Main problem
- A complete planetarium must fit the site and operating programme.
- Audience
- Schools, museums, municipalities, venues and destinations.
- Digital component
- Fulldome projection, control, content and TholusOS.
Formats by family
The family clarifies the transformation being designed; each individual page retains its specifications, configurations and contact path.
Journeys and participation
Formats that connect people, stages and interactions in one measurable experience.
Full format
Interactive Passport
A physical-digital journey with connected stops.
- Main problem
- Places, partners and content are perceived as separate episodes.
- Audience
- Destinations, distributed museums, territorial networks and visitors.
- Digital component
- Web app, StoryKey NFC, CMS, maps and analytics.
First bounded intervention
Story Trail
Interactive trail combining physical stops, digital content and on-site activities.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Visitors follow a mission through 2–3 stops, act and reach a real conclusion.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- 2–3 stops in a controlled setting, QR/NFC or simple StoryKey, a few interactions, essential web companion and progress. Ending on a monitor, wall, object or device.
- Already available on site
- Accessible locations for 2–3 stops and a usable ending point, with an operational contact and information about the place.
- TUN’s work
- Mission, bounded content, interactions, essential companion and a place-specific ending.
- How it can grow
- Can grow into Interactive Passport — Compact and the full format, reusing compatible narrative, content and logic.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Compact configuration
Interactive Passport — Compact
Compact interactive journey with physical stops, a passport and a web app.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Visitors explore 3–4 more developed stops with StoryKey and immersive opening and ending moments.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- 3–4 stops, StoryKey, sensors, audiovisual elements, light scenery and web app; opening and ending in existing space.
- Already available on site
- Accessible space for 3–4 stops, opening and ending; an operational contact and the information to present.
- TUN’s work
- Narrative, content, progression logic, web app and agreed physical-digital integration.
- How it can grow
- Can extend stops and content towards the full Interactive Passport. Assets to retain or adapt are assessed.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Full format
Immersive Arena 270°
A shared 270° immersive environment.
- Main problem
- An indoor space provides passive, undifferentiated entertainment.
- Audience
- Groups, families, schools and venue visitors.
- Digital component
- Sensors, tracking, interactive content and an operations dashboard.
First bounded intervention
Interactive Challenge
Customisable interactive group game for trade shows, events and brand activations.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Short cooperation, precision or coordination sessions turn spectators into participants.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- One existing surface with display, LED wall or projection; controller or sensor and audio; existing mechanic, branding and leaderboard where useful.
- Already available on site
- Usable play space, with access and visitor flow to review. Display or projection, controller/sensor and audio are supplied by TUN.
- TUN’s work
- Adaptation of an available mechanic, branding and integration with agreed devices. New mechanics require separate development.
- How it can grow
- Can grow into the Immersive Arena or remain a satellite activation. Content and branding may be adapted; rentals follow the Arena page’s existing options.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Immersive environments
Coordinated spaces where image, sound, light and interfaces support a specific function.
Full format
Story Room
An immersive storytelling and interaction room.
- Main problem
- Complex products and processes remain difficult to explain during visits and presentations.
- Audience
- Clients, buyers, partners, visitors and teams.
- Digital component
- Touch kiosk, synchronised control, CMS and analytics.
First bounded intervention
Story Wall
Interactive wall for product and place storytelling in showrooms, events and visitor spaces.
Your space. Hardware, content and integration by TUN.
Configuration and growth
A real object triggers a short story that helps visitors understand a product or place.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- One existing surface; one compatible projector or display; simple audio and coordinated light; 1–2 objects and short content. NFC or a sensor where relevant.
- Already available on site
- Space with a usable surface and access to the objects or samples to present; source material and lighting conditions require review.
- TUN’s work
- Short narrative, audiovisual content, bounded interaction and integration of agreed components.
- How it can grow
- Can grow into Story Space and Story Room. Scripts, media and interaction logic may be adapted; the wall can remain a satellite point.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Compact configuration
Story Space
Compact immersive setting for product stories and narratives in an existing space.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Visitors explore a narrative corner connecting objects, images and actions to a richer story.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- An existing small area, 1–2 surfaces and 1–2 projectors, audio, LEDs, objects, interaction and simple control.
- Already available on site
- A usable small area with 1–2 surfaces. Access, light and utilities must permit installation; content and objects are agreed.
- TUN’s work
- Richer content, audiovisual and interactive coordination, integration and control within the agreed scope.
- How it can grow
- Can grow into Story Room. Scenes, content and logic may be adapted to the new geometry.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Full format
Soma Reale
An immersive room or dome for wellness.
- Main problem
- The wellness area lacks a guided, repeatable immersive session.
- Audience
- Guests of hotels, spas, resorts and wellness facilities.
- Digital component
- Audiovisual content, show control and vibroacoustic support.
First bounded intervention
Soma Atmosphere
Audiovisual and lighting experience for existing wellness spaces.
Your space. Hardware, content and integration by TUN.
Configuration and growth
A Soma programme coordinates images, light and sound in a space for rest and wellbeing.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- One video or projection surface, light, audio, Soma programme and simple control in an existing wellness space.
- Already available on site
- A usable wellness space. Access, light, utilities and operating arrangements require review.
- TUN’s work
- Audiovisual and lighting programme, control setup and agreed integration.
- How it can grow
- Can grow into Soma Reale — Room or Dome; programmes and configurations are assessed for reuse.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Full format
Placamen
An immersive audiovisual environment for clinical practices.
- Main problem
- The clinical environment does not support comfort, focus and perceived session quality.
- Audience
- Patients, healthcare professionals and companions.
- Digital component
- Coordinated projection, lighting and audio presets.
First bounded intervention
Placamen Atmosphere
Audiovisual and lighting experience for existing waiting rooms and care spaces.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Images, sound and light accompany waiting with selectable ambient programmes.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- Existing room, one video or projection surface, audio, light, presets, simple control and usage information.
- Already available on site
- A usable room and an operational contact; compatibility with the venue’s activities requires review.
- TUN’s work
- Ambient programmes, audiovisual presets, control and agreed integration.
- How it can grow
- Can evolve into the full Placamen setting. Programmes and settings may be adapted to the new space.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Domes and destinations
Fulldome systems and temporary or permanent structures designed around the place and programme.
Tholus Planetariums
Fulldome systems.
- Main problem
- A complete planetarium must fit the site and operating programme.
- Audience
- Schools, museums, municipalities, venues and destinations.
- Digital component
- Fulldome projection, control, content and TholusOS.
Full format
Info Dome
An immersive information point inside a dome.
- Main problem
- The information point lacks visibility and cannot convey the destination’s value.
- Audience
- Visitors, tourists, public bodies and destination operators.
- Digital component
- Fulldome content, information interface and show control.
First bounded intervention
Interactive Info Point
Multimedia information point for discovery and orientation in visitor spaces, businesses and events.
Your space. Hardware, content and integration by TUN.
Configuration and growth
An interest selection opens a short preview and suggests a product, person or place to explore.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- Existing space, kiosk or tablet, monitor or single projection, audio/light, short content and interface. Phone QR/NFC where useful.
- Already available on site
- A usable welcome point and reliable information about products, places and contacts for visitors.
- TUN’s work
- Discovery content, interface and integration of choices with the next destination.
- How it can grow
- Can grow into an Immersive Info Point or link to a central Info Dome while retaining its own orientation value.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Compact configuration
Immersive Info Point
Visitor welcome point with immersive projection and interaction in an existing space.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Visitors select an interest and experience an immersive preview before choosing where to go next.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- Existing corner or room, panoramic wall or two surfaces, 1–2 projectors, kiosk, audio, LEDs and interface.
- Already available on site
- A corner or room with suitable surfaces and orientation information. Access, utilities and light require review.
- TUN’s work
- Immersive content, interface and audiovisual coordination of the agreed configuration.
- How it can grow
- Can connect to an Info Dome or remain a local point; media and interfaces require an adaptation review.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Full format
VIP Dome 14
A 14-metre immersive dome for hospitality and events.
- Main problem
- A temporary hospitality area does not create a recognisable place for guests and partners.
- Audience
- VIP guests, sponsors, clients and stakeholders.
- Digital component
- Fulldome content, multi-projector projection and show control.
First bounded intervention
Immersive Lounge
Immersive setup for lounges, hospitality and events in existing space.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Guests enjoy a break with images, sound and light connected to the venue or event.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- Existing lounge, tent or hospitality area; bounded visuals or projection, audio, light, content and programming.
- Already available on site
- A usable existing lounge, tent or hospitality area. Access, utilities and dates require review.
- TUN’s work
- Content, audiovisual programme and coordination of agreed elements.
- How it can grow
- Can grow into Immersive Lounge — Plus or link to VIP Dome 14; visuals and content may be adapted.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
The price covers the completed project. Any equipment rentals and their duration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Compact configuration
Immersive Lounge — Plus
Extended immersive setup for lounges and events within an existing structure.
Your space. Hardware, content and integration by TUN.
Configuration and growth
Content, light, audio and light furnishings create a more developed hospitality setting.
The customer provides the space. TUN supplies all hardware, content, interaction and integration in the stated configuration.
- Reference configuration
- Existing structure with light fit-out, projection, light, audio and content in an extended temporary configuration.
- Already available on site
- An existing structure usable as a hospitality area. Dates, utilities and access require review.
- TUN’s work
- Content and audiovisual coordination with the agreed light fit-out.
- How it can grow
- Can accompany VIP Dome 14 or remain a hospitality point. Content reuse and site adaptation are assessed separately.
Logistics, transport, travel, event staff and work on the venue require a specific review. Content, features and integrations beyond the described configuration are assessed separately.
The price covers the completed project. Any equipment rentals and their duration are assessed separately.
Price varies with content, available space, duration, customisation, transport and installation. The configuration is defined after an initial project review.
Platforms, modules and services remain distinct
Formats may integrate them, but do not absorb them: each category retains its own responsibility, scope and purchasing model.
Platforms
TholusOS
TholusOS manages playback, warping, blending, scheduling and remote control for audiovisual environments.
Explore TholusOSApps and digital modules
Specialist services
Fulldome production, video mapping, outdoor cinema and other capabilities remain available as independent commissions.
Explore specialist servicesAssess the format against the real project.
Space, audience, goal and operating conditions make it possible to identify the right structure and the components it requires.
One main experience. More places to begin.
A point in a shop can lead to a visit at the main site. Each experience has value on its own.
In the shop or showroom
An object, a gesture, a short story. Discovery starts here.
At the main site
Visitors who wish to continue can access the main experience through a simple invitation or QR.
Back at the shop
A return visit can deepen product knowledge and continue the relationship.
The first point can stay active. A visitable main site and agreed management are required; replication, adaptation and maintenance are assessed for each location.