The problem
Your outdoor area is no longer enough
Tables, chairs and a parasol. Every venue offers the same thing. Customers choose where to go out of habit or for the lowest price. And when they sit down, they stare at their phone screen instead of the person in front of them.
- π±87% of customers use their smartphone while dining β the phenomenon is called phubbing and it kills social interaction
- πͺYour outdoor area is identical to the one 50 meters down the road. There's no reason to choose you
- πLow average spend and short visits: people order little and leave
- βοΈIn winter the outdoor space is dead. In summer it's full, but not differentiated