the usual neXt

LAST BLOG POSTS

Secret Cinema: immersive, but social

Let's meet Andrea Moccia, producer of Secret Cinema in London....

Read More11 June 2025

What is experiential cinema

Immersive, interactive, non-linear, multi-sensory and algorithmic. Let's see how the...

Read More11 June 2025

Immersive cinema is the future

What do Douglas Trumbull, Matthew Shifrin and many others have...

Read More10 June 2025

Influencer marketing for cinema

How do you do influencer marketing for cinema? Let's discover...

Read More10 June 2025

Fulldome video: the cinema of the future?

From studying the firmament to modern entertainment. Could the domes,...

Read More10 June 2025

PREVIOUS POSTS

The future of technology in art

I come from an interactive exhibition on Deep Fake in the arts, hosted in the pavilions of the Polytechnic University of Lausanne (EPFL). This Swiss institution, which in 2019 developed the technology for the recognition of “human” deepfakes, is a world-class excellence in the field of science and technology. He

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Montagne svizzere

Innovating modern cinema

On a break from work in the Swiss mountains, under the gray sky of early February, I lose myself thinking about modern cinema. What he sees in empty halls (and no, Covid is only partially involved). The one that sees series work more than feature films. Hollywood, like Bollywood or

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Money

Invest in art

Art nourishes life, improves the economy, develops the social tissue of a territory. Art is a sustainable and responsible form of investment. A way of investing in culture, and therefore in the development of the spirit. For entrepreneurs, art creates networks and alliances. It introduces new possibilities for the development

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