Brand Experience
Brand experiences for trade fairs, showrooms and company visits.
the usual neXt designs interactive installations and physical experiences for trade fairs, showrooms, launches and company visits. We can integrate them into an existing space or build a permanent environment when the visitor journey requires it.
Receive an initial feasibility review, an investment range and the next step within one business day.
Starting point
A brand experience can start at a trade fair, in a showroom or during a company visit.
A new space is not always necessary. We can integrate an installation into a scheduled event, redesign part of a showroom or create a permanent environment when visit frequency, audience and purpose justify it.
Three ways to begin
Event, showroom or permanent space: three scales of intervention.
Activate one moment, improve a space already in use or build a dedicated journey. The starting point depends on the occasion, the audience, the available resources and what should happen after the visit.
Temporary occasion
Event or trade fair
- Starting situation
- You already have a date, stand, venue or meeting with a defined audience.
- Appropriate intervention
- We design a physical, immersive or interactive moment within the existing project, coordinated with its space, schedule and staff.
- What you receive
- A focused intervention, ready for the occasion and connected to a clear next action for visitors.
Possible contexts
- Launch
- Product demo
- Process explanation
- Lead interaction
- Open day
- Buyer meeting
Investment guidance
The range is defined after reviewing the venue, duration, content and equipment already available.
Space in use
Showroom or existing space
- Starting situation
- One part of the visit needs too much explanation, hides the product’s value or fails to lead to the next step.
- Appropriate intervention
- We redesign that passage by integrating narrative, content, interaction and equipment compatible with the operational space.
- What you receive
- A clearer part of the visit that the team can use, without necessarily rebuilding the entire environment.
Possible contexts
- Showroom
- Reception
- Visitor area
- Waiting area
- Demo corner
- Production site
Investment guidance
The range is defined after reviewing the space, content, hardware, integrations and required works.
Permanent environment
Story Room or dedicated space
- Starting situation
- Visits have enough continuity and commercial value to support a permanent journey.
- Appropriate intervention
- We design space, products, content and interactions together as one coordinated visitor system.
- What you receive
- A permanent environment that guides people and teams from the message to the next commercial action.
Possible contexts
- Client visits
- Showroom
- Brand destination
- Welcome area
- Tasting
- Training
Investment guidance
CHF 20'000–24'000 + VAT
The published value applies to the base 180° configuration. Space, content and integrations may change the scope.
Recurring situations
When an explanation is not enough.
Complex products, processes and places lose force when visitors must work out what matters by themselves. A physical, interactive journey makes the decisive steps clearer and leads towards a concrete action.
The product has to be explained from scratch every time.
Complex machines, processes or services repeatedly demand a long explanation from a small number of specialists.
What changes
The visit sequences context, difference, proof and questions, allowing the team to focus on the visitor’s specific case.
The real thing cannot travel to the client.
A plant, place or application cannot be transported, while a flat presentation loses its scale, behaviour or context.
What changes
Content, models and interactions make scale, behaviour and context observable before access to the complete real-world experience.
The visit informs, but does not form a journey.
Departments, slides and demonstrations contain correct information, but visitors must reconstruct priority and meaning by themselves.
What changes
Arrival, narrative, proof and discussion follow a clear progression suited to the audience and available time.
The stand attracts attention, but the difference remains unclear.
Visual impact draws people in while the product, process and advantage remain hard to distinguish in a few minutes.
What changes
The attraction introduces a short, verifiable demonstration and then directs the visitor to the right person or content.
Space, content and people tell different stories.
Showroom, video, samples and sales conversations evolve separately, creating repeated or inconsistent messages.
What changes
One creative and technical direction defines roles, sequence, materials and handovers between self-guided content and staff intervention.
The visit ends without a next step.
People look and leave without being guided towards a demo, sample, meeting or quotation.
What changes
The journey makes the useful action visible and connects it to a demo, a sample request, a meeting or a quotation.
One coordinated project
Strategy, content, space and systems work together.
From the first review through commissioning, each part is designed in relation to the others. The result is a journey the audience can use and the team can operate.
Audience, message, context and expected action define the project. From there, we select content, interactions and technology suited to the place.
01 · Direction
Experience and journey
We define what the audience should understand, in what order and towards which action.
- Experience strategy
- Journey and storytelling
- Audiences, messages and verification criteria
02 · Expression
Content and space
We turn the sequence into materials and moments that fit the place and the people who operate it.
- Video, audio, 3D and interactive content
- Integration with space and fit-out
- Demonstrations, objects and samples
03 · Delivery
Systems and operations
We integrate the technology that is needed and hand over a system the team can operate and verify.
- Software, kiosks and sensors where useful
- Projection and immersive systems
- Installation, testing and training
- Measurement of use and subsequent actions
How we work
Four steps, from context to commissioning.
The project makes decisions, responsibilities and checks explicit before opening.
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Define the occasion
We gather the audience, message, place, schedule, constraints and expected action.
What we define Experience brief
-
Choose the useful intervention
We establish whether the project needs a concept, a prototype, a moment within an event, work on an existing space or a permanent environment.
What we define Direction and scope
-
Produce and integrate
We create content, interactions and systems, coordinating them with the space, fit-out and day-to-day operation.
What we define Integrated content and system
-
Commission and observe
We verify operation, team use and the actions available to visitors, then define what will be measured.
What we define Opening, training and measurement plan
Projects and references
Experiences that show different capabilities at work.
Immersive theatre and Luna Dolph show two areas already delivered: live technical integration and content production for hemispherical screens.
Delivered project
Immersive theatre
Structure, projection, audio, cabling, direction and testing were coordinated in one live project, from installation through show operation.
- Projection and immersive environment
- Technical direction and live content
- Assembly, cabling, testing and operation
Delivered project
Luna Dolph – The Lost Echo
An original production for a hemispherical screen combining writing, live action, AI-assisted motion capture, 3D environments, compositing, audio and a fulldome master.
- Live action and green-screen shooting
- Real-time 3D avatars and environments
- Compositing and hemispherical projection master
International references
Hilti, Saint-Gobain and Bosch Rexroth show how a company visit can connect processes, materials, demonstrations and discussion with the team.
Reference case
BIM Experience Center
Hilti Group
Hilti turns an intangible BIM process into a guided physical journey, with different levels of detail for experienced visitors and those new to the subject.
Read the official sourceReference case
Saint-Gobain Tower Showroom
Saint-Gobain
Saint-Gobain coordinates a guided visit, touchable materials, terminals, applications and an immersion room within one showroom.
Read the official sourceReference case
CU.BE Customer and Innovation Center
Bosch Rexroth
Bosch Rexroth brings together a model factory, practical testing, training and co-creation to connect technologies with real use cases.
Read the official sourceBrand Experience
Tell us about the occasion.
We start with the audience, the message and the place.