Experiences for Fans: the Taylor Swift Method that revolutionizes the relationship with the public
Experiences for Fans: Taylor Swift's Method that transformed and consolidated the relationship with her audience.
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In-depth analysis of immersive experiences, fulldome cinema, event technology and place transformation. The archive connects the cases, methods and references published by the usual neXt with the site’s current solutions and projects.
Editorial archive
26 articles, one coherent system
The future of music is played on immersive experiences for fans: the case of Zedd and his "True Colors experience"
The future of music is played on immersive experiences for fans: today we tell you about the case of Zedd and his "True Colors experience"
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When Trent Reznor Revolutionized Immersive Music Experiences: The Lesson of Nine Inch Nails
When Trent Reznor secretly created one of the first Immersive Music Experiences: The Nine Inch Nails Lesson
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The Future of Live Music: Artificial Intelligence, Virtual Reality and Immersive Events
The Future of Live Music: from artificial intelligence to virtual reality, up to Immersive Events
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Multisensory Art: The Revolution of Contemporary Immersive Experience
Multisensory art: each step unleashes cascades of colored light, forest scents envelop you and the floor vibrates under your feet.
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The Benefits of Immersive Events: How Technology is Revolutionizing Personal and Social Wellbeing
Benefits of Immersive Events: what seems like simple entertainment is revolutionizing the very concept of well-being.
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How to Create Your Immersive Event: The Crucial Choice Between DIYers and Professionals
Create Your Own Immersive Event: how to transform an ordinary space into a magical and engaging experience.
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Immersive Theatre: When the Spectator Becomes the Protagonist
Immersive theater represents an artistic revolution that completely transforms the spectator's experience.
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Immersion Revolutionizes Education and Training: Innovative Technologies for the Learning of the Future
Immersiveness is the new frontier of educational innovation. These technologies are already transforming the learning landscape.
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Immersive Events: Advantages and Opportunities for the Future of Business
In the dynamic world of contemporary business, immersive events are completely transforming the commercial and human experience.
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GLOW Festival Eindhoven: How Technology Transforms Cities into Light Galleries
Glow Festival: imagine a city that transforms into an open-air art gallery every November, creating unforgettable experiences.
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Video Mapping: The Technological Revolution That Transforms Architecture
Video mapping: a historic square where the buildings come to life, telling millenary stories through cascades of colored light.
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The City Becomes a Stage: The Phenomenon of Light Installations
Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages.
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Immersive Italy: When Tradition and Innovation Meet in the Light
From Apulian illuminations to video mapping on monuments: immersion in Italy, where spaces and places become multisensory experiences
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Inclusive tourism as an economic engine: the Monteverde model for a unique destination
Inclusive tourism: growth engine. Strategies and case study for leaders.
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How to promote a city without a budget: the magic of zero-cost marketing
No budget for tourism marketing? Find out how to promote a city without a budget using zero-cost marketing strategies that create a shareable "wow" effect.
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From blank space to destination in 48 hours: the rapid reactivation strategy
Test and regenerate urban areas in 48 hours with immersive technology. Proven strategy for empty spaces and bureaucracy.
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Tourism all year round: how Peccioli defeated the tyranny of seasonality
Peccioli: winning annual tourism model. Guide for leaders.
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Regeneration of small municipalities: the Castel del Giudice model for a real ROI
Study of regeneration of small municipalities: Castel del Giudice created 130 places and ROI. Apply the template.
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From the local festival to a full-fledged phenomenon: how to beat the competition and attract 100,000 visitors. The Nameless Festival Case Study
A territorial marketing case study: Find out how the Italian Nameless Festival attracts over 100,000 visitors. Learn the strategy to replicate their success & innovate events
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What is experiential cinema
Immersive, interactive, non-linear, multi-sensory and algorithmic. Let's see how the cinema of the future will be experiential and engaging.
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Immersive cinema is the future
What's wrong with modern cinema? For Douglas Trumbull, Matthew Shifrin and others it must be more immersive: the only future imaginable.
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Influencer marketing for cinema
How do you do influencer marketing for cinema? Let's discover the historical problems of cinema to study how they use social networks today.
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Fulldome video: the cinema of the future?
From the study of the firmament to modern entertainment. Could domes, and video fulldomes, be the cinema of the future?
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The future of technology in art
What is the future of technology in art? How will we be able to enjoy it everywhere? And above all, is a copy just a "fake"?
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Innovating modern cinema
Costs, TV, internet, social life. There are many reasons why we no longer go to the cinema today. But you can take advantage of modern cinema.
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