Tourism all year round: how Peccioli defeated the tyranny of seasonality
Peccioli: winning annual tourism model. Guide for leaders.
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In-depth analysis of immersive experiences, fulldome cinema, event technology and place transformation. The archive connects the cases, methods and references published by the usual neXt with the site’s current solutions and projects.
Editorial archive
27 articles, one coherent system
Regeneration of small municipalities: the Castel del Giudice model for a real ROI
Study of regeneration of small municipalities: Castel del Giudice created 130 places and ROI. Apply the template.
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From the local festival to a full-fledged phenomenon: how to beat the competition and attract 100,000 visitors. The Nameless Festival Case Study
A territorial marketing case study: Find out how the Italian Nameless Festival attracts over 100,000 visitors. Learn the strategy to replicate their success & innovate events
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What is experiential cinema
Immersive, interactive, non-linear, multi-sensory and algorithmic. Let's see how the cinema of the future will be experiential and engaging.
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Immersive cinema is the future
What's wrong with modern cinema? For Douglas Trumbull, Matthew Shifrin and others it must be more immersive: the only future imaginable.
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Influencer marketing for cinema
How do you do influencer marketing for cinema? Let's discover the historical problems of cinema to study how they use social networks today.
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