Ideas, methods, case studies
In-depth analysis of immersive experiences, fulldome cinema, event technology and place transformation. The archive connects the cases, methods and references published by the usual neXt with the site’s current solutions and projects.
Editorial archive
The future of immersion may not be about spending more time away from reality, but about making reality more participatory. Physical presence, shared attention and reciprocal interaction create dynamics that individual content consumption struggles to reproduce.
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Experiences for Fans: Taylor Swift's Method that transformed and consolidated the relationship with her audience.
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The future of music is played on immersive experiences for fans: today we tell you about the case of Zedd and his "True Colors experience"
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When Trent Reznor secretly created one of the first Immersive Music Experiences: The Nine Inch Nails Lesson
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The Future of Live Music: from artificial intelligence to virtual reality, up to Immersive Events
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Multisensory art: each step unleashes cascades of colored light, forest scents envelop you and the floor vibrates under your feet.
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