Video Mapping: The Technological Revolution That Transforms Architecture
Video mapping: a historic square where the buildings come to life, telling millenary stories through cascades of colored light.
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Blog
In-depth analysis of immersive experiences, fulldome cinema, event technology and place transformation. The archive connects the cases, methods and references published by the usual neXt with the site’s current solutions and projects.
Editorial archive
27 articles, one coherent system
The City Becomes a Stage: The Phenomenon of Light Installations
Light installations are revolutionizing our cities, transforming them into extraordinary artistic stages.
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Immersive Italy: When Tradition and Innovation Meet in the Light
From Apulian illuminations to video mapping on monuments: immersion in Italy, where spaces and places become multisensory experiences
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Inclusive tourism as an economic engine: the Monteverde model for a unique destination
Inclusive tourism: growth engine. Strategies and case study for leaders.
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How to promote a city without a budget: the magic of zero-cost marketing
No budget for tourism marketing? Find out how to promote a city without a budget using zero-cost marketing strategies that create a shareable "wow" effect.
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From blank space to destination in 48 hours: the rapid reactivation strategy
Test and regenerate urban areas in 48 hours with immersive technology. Proven strategy for empty spaces and bureaucracy.
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